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Wednesday, 12-Sep-2012 05:12 Email | Share | | Bookmark
Marketing on mobile services

The Internet is and will always be a multitude of services and products, ultimately shared within all the people in the world. But just as it is ethereal and non-distinct, the Internet is also shaped by the gadgets that are used to access it. It all boils down to how the Internet is accessed and how the content can be shaped to fit different usage profiles. Marketing on mobile services and devices has gone a long way since the days when a laptop was a mobile platform or the days when Internet for mobile phones was a WAP version that left a lot to be wanted.

A business texting service today can be offered on the go, as small snippets of information are delivered to the target audience as requested. The goal is to reach a wide audience.If you are a company that creates and deploys such information, then you can reach the consumer looking for ways to stay in touch with the subject matter.

In fact, many companies that deal with information have come to the conclusion that the kind of article-based storytelling and information deployment is no longer as suitable due to the way that consumers access it. For instance,sms marketing services now operates in an environment where they have to compete not only with other similar marketing efforts, but also with an increasingly large number of short news based feeds that many people now access on the go. The attention span of the consumer has decreased even more, so if you genuinely want to have results, then you really need to make a statement that will stick, and you have to deploy it as fast as you can.

Text message advertising has especially had to keep up with the times. If a few years back it was very common to receive but a few messages, mainly from your operator, now the bulk of text based advertising comes from third parties. Hopefully, if the advertiser has spent some time learning a few things about its demographics, there will be a few ads that will capture the attention of the user and may lead him to act.

Mobile advertising is like highway banner advertising, back when it was popular in the 1990s. You only have a split second to deliver your message; your audience is not really interested or willing to pay attention to you. You only succeed if you are willing to spend that extra amount of creativity and are willing to learn more about your audience. For instance, text for restaurants can take advantage of your geo-location and even your Facebook likes to create advertisements that will simply speak to you personally. So in the near future, all advertising will speak to you on a very personal level or simply get ignored.


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